Reopen the pipeline you already paid for.
Your CRM is full of dormant contacts who already know you. We run AI-personalised reactivation campaigns that re-open conversations and surface the ones ready to buy.
- Per-contact personalization from your real history with them
- Intent-data layering so active buyers get reached first
- Rep-in-the-loop sending; deliverability-safe pacing
Get a free CRM dormancy audit
Tell us the CRM and rough list size. We will tell you what is actually worth reactivating, before you spend on it.
The list is sitting there. Nobody is working it.
Dormant contacts pile up
Years of trade-show scans, demo requests, and one-call relationships sit in the CRM with no follow-up plan.
Cold outreach feels cold
Templated re-engagement emails get one-click unsubscribes because they ignore who the contact is and what was said years ago.
Reps will not work the old list
Asking a rep to call 500 dormant contacts is a non-starter. The work sits undone because it is unpleasant and feels low-yield.
Ready buyers stay hidden
Some of those dormant contacts are buying right now from someone else. Without a system, you find out about it after the contract is signed.
Personal at scale, without the bot smell.
Personalized re-engagement
AI drafts each outreach from the contact's actual history with you: the call, the demo, the role change, the company news, not a generic re-engagement template.
Intent-data layering
We layer in third-party intent signals so the contacts who are actively researching what you sell get the first outreach, not a random alphabetical pass.
Rep-in-the-loop sending
Every message can be approved by a rep before it sends, or sent automatically once the team trusts the quality. You pick the gate.
Reply routing
Replies land in the rep's inbox with a one-line summary of who the contact is and the recommended next action.
Audit. Build. Run. Report.
Audit the dormant list
We pull the dormant contacts from your CRM, segment by source and recency, and flag the segments worth the work.
Build the campaign
Per-segment AI personalization, layered with intent data and your own sender rules. You approve before anything sends.
Run and report
Sends roll out over weeks, not all at once. Replies route to the right rep. You get a weekly report on opens, replies, meetings booked, and pipeline reopened.
Questions before you ask us.
- Will this damage our domain reputation?
- No. Sends are paced, warmed, and authenticated (SPF, DKIM, DMARC). The personalization rate keeps spam complaints low. We monitor deliverability and pause if anything degrades.
- How dormant is dormant?
- We work with any contact that has been in your CRM longer than your normal nurture cycle. Six months, two years, five years: each gets a different message register.
- Can our reps approve every message before it sends?
- Yes. Rep-in-the-loop is the default. We can also configure auto-send for low-risk segments once the team has seen enough output to trust it.
- What does success look like?
- Meetings booked from the dormant list, and pipeline reopened. We benchmark against your normal new-lead conversion. We tell you on the call what is realistic for your list size.
Find out what your dormant list is worth.
The audit is free. We will tell you which segments are worth reactivating and which are too cold. No commitment to the campaign.